Who is Customer?
A customer is anyone who derives a benefit from something
you do
Learning about customer service:
To provide the highest standards of service, we all must put
the customer first when we carry out our different jobs in the restaurant. we
believe that you provide the difference.
This is a basic philosophy within the restaurant and during
this work shop we will take you through the principles of the culture
The Guiding principles of this culture are:
· Customer Focus
· Involvement and Empowerment of every member of staff
· Communication
· Innovation
· Continuous quality improvement
· Cost effectiveness / Profitability
Achieving A Customer Focused Environment
Our commitment to the customer can be seen in the way we
manage our business. Traditionally a company is structured like this pyramid
·
Senior Management
·
Middle
Management
Front line employees
This Type of Management
fails because:
· The people at the top make decisions without consulting
those at the bottom who are closest to the customer and who know what the
customer wants.
· The customer is often dissatisfied because the front-line
employees do not have the power to make decisions, handle their problems or
complaint.
· The employee feels unimportant and has no pride in doing
work.
We believe that to serve our customers effectively the
pyramid should be turned upside down:
Ø Front line employees
Ø Middle Management
Senior Management
This style of management succeeds because:
Ø Attention is given to front line employees and
they are recognized as the company by customers.
Ø Employees are given the opportunity to use their
initiative and are provided with the
skills and authority to make decisions.
Ø Serving customers is what important-not internal
policies are.
Ø Employees understand their jobs and know they
are valued.
Ø Managers get feedback from customers through
front line employees.
To understand the real importance of our dynamic
approach to customer service, consider the following point:
THE COMPANY: Our customers are very valuable to
us, and so we need to listen to them and respond quickly to their comments and
ideas. Our aim is to be “customers responsive” so that our customers keep
coming back our restaurant.